Differentiate Asset Management Products – Many investors view asset managers and fund offerings as similar – the CMA provides asset managers a chance to differentiate.
Protect Against Fee Compression – The CMA provides immediate liquidity – this unique functionality reduces the need to compete on price.
Data Analytics – The asset manager can get previously unavailable insight into its clients and their financial behavior, notably their cash holdings and spending patterns.
Grow Customer Base – The CMA enables asset managers to leverage its cash management offering to acquire and retain new clients.
Obtain Substantial assets from younger and wealthier clients – The CMA is an excellent entry level product to convert savers into investors – just as the CMA appeals to clients with substantial cash assets.
Gather new clients and new assets – compete against bank rates for new clients rather than other asset management firms.